chevy chase climbed up it. >> please take all the dam pictures you want. now are there any dam questions? >> reporter: in superman, the bad guys detonated it and the super one reassembled it. and now at&t is draping it in orange. ken rice, who manages the dam, thinks he understands its appeal. >> i think success, power. i mean, you look at hoover dam, 75 years doing what we've been doing for 75 years, storing that water, delivering that water and creating power. you know, that's a story of success. >> reporter: he appreciates its beauty as well. the clean art deco lines, striking sculptures, italian tile floors, and those gleaming turbines. >> well, you have eight generating units on the nevada side and nine generating units on the arizona side.